ssentials of Financial Analysis shows how to analyze a company as a prospective investment. This one-stop resource includes a basic introduction to accounting; shows how to use ratio analysis to evaluate a company's profit, liquidity, and solvency; and provides actual financial statements of a variety of companies as illustrations.
Contents of Essentials of Financial Analysis
Preface.
Understanding Financial Statements and Annual Reports.
Analyzing Profitability.
Analyzing Liquidity and Solvency.
Analyzing Activity with Financial and Nonfinancial Measures.
Quality of Earnings and Cash Flows.
Earnings Releases and EVA Analysis.
E-Business.
About George T. Friedlob and Lydia L. F. Schleifer
GEORGE T. FRIEDLOB, PhD, is Professor of Accountancy at the Clemson University School of Accounting and Legal Studies. He is the author of Essentials of Corporate Performance Measurement, also published by Wiley.
LYDIA L. F. SCHLEIFER, PhD, is Associate Professor of Accounting at Clemson University. Her work regularly appears in the CPA Journal, Managerial Auditing Journal, and Management Accounting.
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